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To celebrate the arrival of a captivating new book Pokécology: An Illustrated Guide to Pokémon Ecology, an exciting partnership is underway. The Pokémon Company alongside the Natural History Museum are opening a pop-up shop stocked with exclusive merchandise. Fans will find products like stationery, plushes, and artwork that are inspired by the museum's theme. For collectors, however, is a limited-edition Pikachu card, given as a free bonus at the pop-up. The store is scheduled from on-site at the museum and its web counterpart from January 26 to April 19.

Pokécology That Inspires the Collaboration

Pokécology: An Illustrated Guide to Pokémon Ecology represents a much-awaited volume packed with stunning artwork depicting Pokémon in their wild environments. The concept like the kind of research an in-world scientist could produce once trainers provide field notes, alternatively what Charles Darwin might have created if the Galapagos teemed with Pidgeys instead of finches. Part of the charm lies in the book's scholarly approach, presenting Pokémon as a legitimate subject for study. Author Yoshinari Yonehara and artist Chihiro Kinoshita each possess PhDs in animal behavior and ecology.

What Makes This Special Card Stand Out

The company regularly for The Pokémon Company to release cards celebrating big events and crossover partnerships. A lot of these collector items often feature the iconic electric rodent who serves as the franchise mascot. What distinguishes this latest museum card however, is the unusually large dimensions. Although precise specs have not been immediately shared, availability will certainly be strictly limited, and fans able to get only a single card per purchase.

Curbing Reseller Activity

Per an official announcement, a portion of the merchandise may also be available beyond the institution itself. But, a wider release will only be select retailers within the United Kingdom. Importantly, fans will not be able to purchase this promo via the online Pokémon Center. While speculator demand is a given, it appears they're going to have trouble stockpiling large numbers this time around. If you're unable to attend, there is an alternative like fossil-themed display coming to the Windy City later this year.

"All profits of sales made in the Museum shop and its web shop, including Pokémon products, go toward the Natural History Museum’s charitable mission. This includes the research of 400 scientists who are scientific inquiry and finding solutions to the global ecological crisis," it notes.